On February 19th, bartenders, industry influencers and renowned mixologists gathered at 82 Mercer for the launch of George Dickel Rye, hosted by Diageo Master of Whisky Gerry Graham and George Dickel Master Distiller John Lunn. While enjoying unique cocktails using George Dickel 8, 12 and Rye, guests also got a sneak peek at the new George Dickel reality show “Raising the Bar.”
Raising the Bar” follows six teams of craftsmen as they race against time to hand make unique bars at the 2012 American Royal World Series of BBQ in Kansas City. Teams were assigned the challenge of building a bar that could accurately pour a shot of George Dickel in eight hours or less. Each episode features one of the teams as they attempt to beat the clock and complete the task, the series is now available on Hulu.