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Stuff Magazine partnered with Jennifer Lopez to celebrate both the MTV Video Music Awards and her famous Cover Shoot for the Magazine. The theme of the event was J-Lo’s playhouse, a re-creation of the photo-shoot by Tony Duran in Stuff. The event was in New York at famous hot spot Manray where more than $20,000 spent on Teddybears alone that were later donated to her charity following the event. The affair became the most celebrity attended event of the 2004 MTV VMA’s and became the biggest selling issue for Stuff Magazine.