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BRANDED CONTENT, EXPERIENTIAL ACTIVATIONS & AWARD WINNING POPULAR CULTURE DRIVEN MARKETING PROGRAMS

EXPERIENTIAL

MUSIC

CELEBRITY

BRANDED ENTERTAINMENT

Hamptons STUFF HOUSE : New York

The first ever Experiential House Activation by a publishing company in the Hamptons, the Stuff Magazine House generated millions of impressions in media exposure. The Stuff House was the destination for celebrity filled events throughout the summer as Noah Tepperberg...

Stuff Magazine Hotel w/Fatboy Slim @ Winter Music Conference : Miami

Stuff Magazine took over the Nash Hotel for 5 complete days of 24/7 music programming with the biggest DJ's in the music scene for the annual Winter Music Conference in Miami. DJ's such as Fatboy Slim, Lil Louie Vega, Roni Size and Kruder and Dorfmeister were just a...

Rolling Stone CES Event with Gorilla Glass : Las Vegas

Conceptualize and produce an exclusive invite-only event for Gorilla Glass and  Rolling Stone Magazine during the Las Vegas Consumer Electronics Show. By borrowing the authentic and rich entertainment lifestyle of the Rolling Stone Magazine brand we were able to...

Bulleit Rye Launch : New York

The objective of this event was to conceptualize and Produce an experiential launch event that captured both the traditional and contemporary brand attributes of Bulleit Rye in celebration of it’s East Coast launch.

Stuff Magazine Celebrity Casino Weekend at the PALMS : Las Vegas

Stuff Magazine took over the Palms Casino for 3 days of branded entertainment for consumers, clients and celebrities – strategically integrating key advertisers into Celebrity Poker Tournaments, Private Jets, Fashion Shows, Gifting Suites, and Late-night Exclusive...

George Dickell Rye, Product Launch : New York

On February 19th, bartenders, industry influencers and renowned mixologists gathered at 82 Mercer for the launch of George Dickel Rye, hosted by Diageo Master of Whisky Gerry Graham and George Dickel Master Distiller John Lunn. While enjoying unique cocktails using...

New Orleans Official Halloween Parade – Krewe of BOO!

Each year, the weekend before Halloween, The Krewe of BOO! (New Orleans Official Halloween Parade) rolls through the streets of the French Quarter & Warehouse District among crowds of more than 100,000. For sponsorship or membership information go to...

Rock the Block – Mardi Gras block party : New Orleans

Rock the Block was a Miller and Southern Comfort sponsored Block party scheduled to take place on South Peters in the historic Warehouse District of New Orleans. Due to the ever unpredictable rain in New Orleans the event was successfully moved inside to the Howling...

A/X Beach Dance Series : National

The The A/X Beach Dance Series program was conceptualized and managed by the Stuff Magazine marketing department and encompassed the following:  - Multi-Market DJ Tour - National Ad Buy in Stuff Magazine - Comprehensive Publicity campaign (national and local markets)...

Voodoo Music Festival / Fila Activation : New Orleans

The Fila sponsorship program in New Orleans at the Voodoo Music Fest was an added value marketing program that was conceptualized, negotiated, managed and produced by the Stuff Magazine Marketing Department.  The program reached millions and encompassed the following:...

Bangkok Jazz Series : Bangkok, Thailand

The Bangkok Jazz Series was a 3 night engagement celebrating New Orleans Jazz Music in the Sheraton’s luxury jazz lounge, the Living Room. The event, sponsored by Heineken, Brown Forman and the Sheraton featured the Preservation Hall Jazz Band and special guests for 3...

Jim Beam & Maxim – Mardi Gras on Bourbon St.: New Orleans

The objective was to conceputalize, manage and produce an event with Maxim for both consumers, influencers, industry executives and contest winners in New Orleans during Mardi Gras. The 400+ person event took place on a spectacular balcony overlooking the infamous...

Royal New Orleans Jazz Celebration Project : Bangkok, Thailand

In celebration of his majesty’s 84th birthday, Preservation Hall Jazz Band in collaboration with Her Royal Highness Princess Maha Chakri Sirindhorn (on vibraphone) and Thai saxophonist Dr. Pathorn Srikaranonda, recorded the Royal New Orleans Jazz Celebration, a...

Deja Voodoo, Voodoo Music Festival: New Orleans

The Deja Voodoo Music Series was arguably the most exhaustive EDM exercise ever attempted at Voodoo to date. Immediately following their performances among the 100 year-old-oaks in New Orleans, City Park for the Voodoo Music Festival, these 15 critically acclaimed and...

MTV VMA Party with Missy Elliot and Dave Meyers : New York

Capitalizing on the excitement, energy and A-list talent in New York City for the annual MTV Video Music Awards, Stuff Magazine partnered up with Top Music Video Director Dave Meyers and VMA Winner Missy Elliot for what became the HOTTEST event during the VMA's. The...

Stuffland Celebrity Event : Santa Monica Pier

Stuffland at the Santa Monica Pier in California. This branding event for Stuff Magazine organically included numerous advertisers from the magazine and too this day is still one of the most talked about events to take place in Santa Monica. More than 3000...

Playboy Superbowl Party, Mini-Cooper 2nd Line : New Orleans

The most exclusive party in town started with a brass band parade of Mini-Cooper Roadsters and Playmates winding their way through the French Quarter in proper New Orleans Second Line Fashion to the red carpet at the Jackson Brewery Bistro Bar. The Playmate-studded...

Bacardi Mardi Gras Float : New Orleans

Official Bacardi Mardi Gras Floats filled with celebrities and Dj's, branded Bourbon Street Balconies and creative grass roots marketing allowed Bacardi to literally own Mardi Gras in New Orleans during this marketing program conceptualized, managed and produced by...

Heineken House at Mardi Gras : New Orleans

Conceputalize, manage and produce an event with Maxim for both consumers, influencers, industry executives and contest winners in New Orleans during Mardi Gras on the infamous Bourbon Street featuring Grammy Award Winning Rebirth Brass band and DJ Beverly Skillz.

Crown Royal Lounge @ Sundance Film Festival : Park City

Stuff Magazine produced the Crown Lounge for Crown Royal at the Sundance Film Festival and successfully achieved the branding awareness and sampling goals for the program among the Celebrity and Industry target audiences. By focusing on the early evening hours at...

Fila Fashion Week Event : New York

Stuff Magazine re-created and brought the Fall Campaign for Fila to life at this star-studded celebrity event during New York Fashion week.

Indy 500 with Grey Goose : Indianapolis

Immediately following the Indianapolis 500, Stuff Magazine and Indy Driver Jimmy Vasser, hosted the first ever Stuff Racers Lounge for the drivers of the most watched race in sports. The Racers Lounge attracted the top 10 finishers and their celebrity friends for a...

Maxim & Jim Beam Photo Shoot : New Orleans

Creatively photograph Jim Beam’s new Devil’s Cut Bourbon Whiskey and Maxim Models throughout a series of authentic and historic New Orleans venues, culminating in a launch event with the Maxim Models and a live photo shoot.

Keystone Jet Program : National

Destination Unknown was a national flyaway sweepstakes involving the private charter of a wrapped 737, 100 winners, and a plane full of celebrities. Sweepstakes winners were flown to Los Angeles Airport then shuttled to Longbeach airport with no knowledge of where...

Whether it’s a Music Festival, Award Show, Product Launch, Celebrity Endorsement, Store Opening, Publicity Campaign, or Live Performance, the following collection of works will illustrate our ability to conceptualize and execute unique and dynamic entertainment marketing initiatives for any situation.

Hamptons STUFF HOUSE : New York

The first ever Experiential House Activation by a publishing company in the Hamptons, the Stuff Magazine House generated millions of impressions in media exposure. The Stuff House was the destination for celebrity filled events throughout the summer as Noah Tepperberg...

Stuff Magazine Hotel w/Fatboy Slim @ Winter Music Conference : Miami

Stuff Magazine took over the Nash Hotel for 5 complete days of 24/7 music programming with the biggest DJ's in the music scene for the annual Winter Music Conference in Miami. DJ's such as Fatboy Slim, Lil Louie Vega, Roni Size and Kruder and Dorfmeister were just a...

Rolling Stone CES Event with Gorilla Glass : Las Vegas

Conceptualize and produce an exclusive invite-only event for Gorilla Glass and  Rolling Stone Magazine during the Las Vegas Consumer Electronics Show. By borrowing the authentic and rich entertainment lifestyle of the Rolling Stone Magazine brand we were able to...

Bulleit Rye Launch : New York

The objective of this event was to conceptualize and Produce an experiential launch event that captured both the traditional and contemporary brand attributes of Bulleit Rye in celebration of it’s East Coast launch.

Stuff Magazine Celebrity Casino Weekend at the PALMS : Las Vegas

Stuff Magazine took over the Palms Casino for 3 days of branded entertainment for consumers, clients and celebrities – strategically integrating key advertisers into Celebrity Poker Tournaments, Private Jets, Fashion Shows, Gifting Suites, and Late-night Exclusive...

George Dickell Rye, Product Launch : New York

On February 19th, bartenders, industry influencers and renowned mixologists gathered at 82 Mercer for the launch of George Dickel Rye, hosted by Diageo Master of Whisky Gerry Graham and George Dickel Master Distiller John Lunn. While enjoying unique cocktails using...

New Orleans Official Halloween Parade – Krewe of BOO!

Each year, the weekend before Halloween, The Krewe of BOO! (New Orleans Official Halloween Parade) rolls through the streets of the French Quarter & Warehouse District among crowds of more than 100,000. For sponsorship or membership information go to...

Rock the Block – Mardi Gras block party : New Orleans

Rock the Block was a Miller and Southern Comfort sponsored Block party scheduled to take place on South Peters in the historic Warehouse District of New Orleans. Due to the ever unpredictable rain in New Orleans the event was successfully moved inside to the Howling...

A/X Beach Dance Series : National

The The A/X Beach Dance Series program was conceptualized and managed by the Stuff Magazine marketing department and encompassed the following:  - Multi-Market DJ Tour - National Ad Buy in Stuff Magazine - Comprehensive Publicity campaign (national and local markets)...

Voodoo Music Festival / Fila Activation : New Orleans

The Fila sponsorship program in New Orleans at the Voodoo Music Fest was an added value marketing program that was conceptualized, negotiated, managed and produced by the Stuff Magazine Marketing Department.  The program reached millions and encompassed the following:...

Bangkok Jazz Series : Bangkok, Thailand

The Bangkok Jazz Series was a 3 night engagement celebrating New Orleans Jazz Music in the Sheraton’s luxury jazz lounge, the Living Room. The event, sponsored by Heineken, Brown Forman and the Sheraton featured the Preservation Hall Jazz Band and special guests for 3...

Jim Beam & Maxim – Mardi Gras on Bourbon St.: New Orleans

The objective was to conceputalize, manage and produce an event with Maxim for both consumers, influencers, industry executives and contest winners in New Orleans during Mardi Gras. The 400+ person event took place on a spectacular balcony overlooking the infamous...

Royal New Orleans Jazz Celebration Project : Bangkok, Thailand

In celebration of his majesty’s 84th birthday, Preservation Hall Jazz Band in collaboration with Her Royal Highness Princess Maha Chakri Sirindhorn (on vibraphone) and Thai saxophonist Dr. Pathorn Srikaranonda, recorded the Royal New Orleans Jazz Celebration, a...

Deja Voodoo, Voodoo Music Festival: New Orleans

The Deja Voodoo Music Series was arguably the most exhaustive EDM exercise ever attempted at Voodoo to date. Immediately following their performances among the 100 year-old-oaks in New Orleans, City Park for the Voodoo Music Festival, these 15 critically acclaimed and...

MTV VMA Party with Missy Elliot and Dave Meyers : New York

Capitalizing on the excitement, energy and A-list talent in New York City for the annual MTV Video Music Awards, Stuff Magazine partnered up with Top Music Video Director Dave Meyers and VMA Winner Missy Elliot for what became the HOTTEST event during the VMA's. The...

Stuffland Celebrity Event : Santa Monica Pier

Stuffland at the Santa Monica Pier in California. This branding event for Stuff Magazine organically included numerous advertisers from the magazine and too this day is still one of the most talked about events to take place in Santa Monica. More than 3000...

Playboy Superbowl Party, Mini-Cooper 2nd Line : New Orleans

The most exclusive party in town started with a brass band parade of Mini-Cooper Roadsters and Playmates winding their way through the French Quarter in proper New Orleans Second Line Fashion to the red carpet at the Jackson Brewery Bistro Bar. The Playmate-studded...

Bacardi Mardi Gras Float : New Orleans

Official Bacardi Mardi Gras Floats filled with celebrities and Dj's, branded Bourbon Street Balconies and creative grass roots marketing allowed Bacardi to literally own Mardi Gras in New Orleans during this marketing program conceptualized, managed and produced by...

Heineken House at Mardi Gras : New Orleans

Conceputalize, manage and produce an event with Maxim for both consumers, influencers, industry executives and contest winners in New Orleans during Mardi Gras on the infamous Bourbon Street featuring Grammy Award Winning Rebirth Brass band and DJ Beverly Skillz.

Crown Royal Lounge @ Sundance Film Festival : Park City

Stuff Magazine produced the Crown Lounge for Crown Royal at the Sundance Film Festival and successfully achieved the branding awareness and sampling goals for the program among the Celebrity and Industry target audiences. By focusing on the early evening hours at...

Fila Fashion Week Event : New York

Stuff Magazine re-created and brought the Fall Campaign for Fila to life at this star-studded celebrity event during New York Fashion week.

Indy 500 with Grey Goose : Indianapolis

Immediately following the Indianapolis 500, Stuff Magazine and Indy Driver Jimmy Vasser, hosted the first ever Stuff Racers Lounge for the drivers of the most watched race in sports. The Racers Lounge attracted the top 10 finishers and their celebrity friends for a...

Maxim & Jim Beam Photo Shoot : New Orleans

Creatively photograph Jim Beam’s new Devil’s Cut Bourbon Whiskey and Maxim Models throughout a series of authentic and historic New Orleans venues, culminating in a launch event with the Maxim Models and a live photo shoot.

Keystone Jet Program : National

Destination Unknown was a national flyaway sweepstakes involving the private charter of a wrapped 737, 100 winners, and a plane full of celebrities. Sweepstakes winners were flown to Los Angeles Airport then shuttled to Longbeach airport with no knowledge of where...