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Stuff Magazine took over the Palms Casino for 3 days of branded entertainment for consumers, clients and celebrities – strategically integrating key advertisers into Celebrity Poker Tournaments, Private Jets, Fashion Shows, Gifting Suites, and Late-night Exclusive After-parties. The event generated millions of media impressions in both print and electronic media including Entertainment Tonight, Extra!, and Access Hollywood for both the Stuff Brand and all of the advertisers involved.