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The Fila sponsorship program in New Orleans at the Voodoo Music Fest was an added value marketing program that was conceptualized, negotiated, managed and produced by the Stuff Magazine Marketing Department.

 The program reached millions and encompassed the following:

 – National Ad Buy in Stuff Magazine

– Official Merchandise partner for festival

– On-site Musician-only gifting suite back stage (wrapped and retro-fitted double-decker bus)

– Repeated “on-stage” organic endorsements and product placements by performing music artists